Marketing is one of the largest field having plethora of employment opportunities
in today’s business world. Approximately one forth of employees belongs to marketing
department in any organization. People are more concerned to enter in this field
to make their career successful with excellent growth and promotion. There are many
national and international organizations like McCann Erickson, JWT, Y&R Advertising,
DDB Worldwide, Ogilvy, Hallmark; Microsoft etc hire marketing personnel’s.
Eligibility:
Usually a bachelor degree is preferred in any stream to enter in this field. There
are other specialized degrees, diplomas and certifications in marketing available
like BBA (Bachelor of Business Administration), MBA (Master of Business Administration),
PGDM, PDBA, Professional Researcher Certification (PCR), Professional Certified
Marketer (PCM) and many more. Several famous colleges and institutions are offering
these courses. Some of these are as follow:
- IIMs (Indian Institute of Management)
- S P Jain Institute
- XLRI Jamshedpur
- M.D.I Gurgaon
- I.S.B Hyderabad
- ICFAI University
- FMS (Faculty of Management), Delhi University
Required Skills:
Marketing is a field where one’s creative skills and out of the box thinking help
to perform. One must be able to understand buyer behavior to design marketing and
brand promotion acitivities.One must possess good analytical skills, innovative
skills, observation skill with a keen focus on written and verbal communication
skills.Organizing, designing, liasioning and explaining are the major work related
competencies of marketing professional. Market research is one of the core skills
to offer customized marketing, advertising, branding campaign to different clients.
Job Avenues:
Job opportunities are immense in the field of marketing. We can list some of them
as under:
- Market Research
- Consulting
- Advertising/Sales Promotion
- Client Servicing
- Public Relation
- Corporate Communication
- Brand Promotion
- Sales and Retailing
- E Commerce
One can work on various designations such as;
- Marketing Executive
- Advertising and Account Officer
- Brand Manager
- Market Research Analyst
- Client Servicing Executive
- Key Account Manager
- Public Relation Officer
- Corporate Communication Manager
Remuneration:
Income potential is very high in marketing field. The starting salary can be in
the range of Rs.12000 to Rs.20000 on monthly basis. Candidates from various top
educational institutes are also offered better pay packages of Rs.20000 to Rs.40000
which is very good. Needless to say that after experience one can earn very high
salaries and incentives. Those who perform and sustain in the field can make huge
money and fulfill all their dreams.
Recent Trends:
As discussed earlier majority of the jobs are coming into marketing and sales. This
department takes out new business for the organization and becomes the life blood
of the company. That is the reason marketing professional are always in demand with
good offers at national and international levels.Multi national companies are coming
to the country and job options have gone multifold to explore for different domains
and departments.
Hence marketing is the most rewarding career avenue for a job seeker. He or she
must start the professional life in this sector to take out the maximum benefits.